Tag Archives: affiliate marketing

Friday Podcast – Growing Your Affiliate Program With Alice Seba

Alice SebaCanada-based Alice Seba would seem an unlikely candidate for an internet marketer.

With a bachelor’s degree in History and Archaeology, and a mother of 3 (the youngest just turned 4 months a couple of days ago…), Alice stumbled into the world of internet marketing while looking for opportunities to work from home.

Her “Internet Marketing Sweetie” product was one of the first I bought coming into the industry a couple of years ago, and it was a pleasure to have Alice on the podcast series.

During the session, we talked about:

  • How she got started in internet marketing and affiliate marketing experience
  • Tips for internet marketing beginners and some of her strategies in taking care of 3 young kids AND running her own successful online businesses
  • Should you author/create your own product?
  • Tips for promoting your own affiliate program
  • The ONE networking tip that will help you succeed in internet marketing

You can check out the podcast below:

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Friday Podcast: PPC Strategies With Andrew Payne

andrew payneI met Andrew Payne on the CashTactics blog where he’s leading a PPC case study.

Andrew’s in stealth mode and hasn’t given many public talks yet, though he’s certainly an affiliate marketer to watch.

Starting his PPC campaigns in Oct 2007, he generated over $1,000 in commissions in 4 days and has continued using PPC in his marketing campaigns.

I got him in for a Friday Podcast session, where we talked about:

  • His start in internet marketing in the area of search engine optimization
  • How he made the switch to PPC and some of the tips he’s picked up along the way
  • An overview of the PPC case study
  • Tips to optimize your landing page
  • Key techniques you should use to maximize the success of new campaigns
  • How to keep yourself continually motivated and achieving your goals
  • Andrew’s preferred affiliate and CPA networks

Check out the Friday Podcast below:

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Evolution of a Blog: CashTactics.net

ruckI first got to meet Ralph “Ruck” Ruckman (right) on the internet marketing forums more than a year ago. He got some attention as an active poster on the Rich Jerk forum, and for blog posts on his CashTactics blog, such as the one where he mentioned making more thant $159,000 from one of his sites. (From about 17 hours of work).

Since then, he’s published more posts related to PPC traffic generation and CPA affiliate marketing. If you’ll read some of his posts like his Questions and Answers post:

His reply to the question about what he should have known as an internet marketer starting out is frank and uncensored: “That 99% of marketers writing ebooks to sell to other marketers are nothing but forum slime who copy other people’s ideas and steal the glory to make a penny. Had I known that when I started I would not have wasted a shitload of money”

Instead, the foundation of how he determines what works and what doesn’t isn’t by reading an ebook, but by testing it out. And it’s not just posts about how he made big money either. In an update to his testing, he removed the entrecard and scratchback blog widgets because they weren’t performing.

One major lessons that internet marketers wanting to be successful from their efforts is to continually research, test, analyze new campaigns and products and services. “Failing” once does not put you out of the game.

The other point is that blogging about the experience (good or bad), helps you Continue reading

Friday Podcast: Affiliate Management Insights From Todd Crawford

todd crawfordIt’s hard to picture Todd Crawford as being involved in affiliate management when he looks like a rock star.

Having cut his teeth as VP of Sales at affiliate network Commission Junction which he helped co-found in 1998, Todd has also served as VP of sales and business development at Digital River’s oneNetworkDirect affiliate network.

He’s also won the Affiliate Summit Affiliate Marketing Legend award last year.

I had Todd come on the Friday Podcast and we talked about:

  • How he got involved in the affiliate marketing industry
  • How the affiliate industry has progressed and whether a set of best practices might evolve
  • Considerations for companies adding affiliate marketing to their sales and marketing channels
  • How affiliate networks compare with CPA networks in their business operations
  • Business growth tips for affiliate marketers

Check out the Friday Podcast:

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Are You In For A Profitable Affiliate Christmas?

Christmas is the biggest shopping season of the year and not getting even a small campaign up means you are facing a huge opportunity cost.

Talking to a couple of experienced affiliates, I got the sense that even they were somewhat jaded after years of doing Christmas and holiday promos.

christmas angel

Luckily eBay has released market research on toy ideas for the holiday season. (see the study here)

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Friday Podcast: Building With Internet Business With Zac Johnson

Zac JohnsonI invited top affiliate Zac Johnson on the Friday Podcast earlier this year (listen to the earlier podcast) and had the chance to invite him on again.

During our conversation, Zac spoke about:

  • How he comes up with ideas for his marketing campaigns
  • The facts and reality of the Internet marketing industry
  • His most successful website venture to date
  • Current projects he’s in the process of launching
  • His upcoming presentation at Affiliate Summit West 2009

Tune in to this week’s Friday Podcast below:

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