Tag Archives: friday podcast

Friday Podcast: A Wide Open Market For Software Affiliates – Revenuewire’s Geordie Carswell

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revenuewire geordie carswellPromoting software as an affiliate marketer can be very lucrative, as Revenuewire CEO Geordie Carswell (right) explained during our Friday Podcast discussion.

With some affiliates racking up between 800 and 1,000 sales a day and with payouts of about $25 per license, that adds up to about close to a cool $1 million in gross commissions each month.

And the good news is that the software market still has a lot of room for growth.

During our discussion, Geordie went into detail about:

  • How to evaluate software products to promote
  • Create an effective marketing campaign that will maximize your profits
  • Promoting digital products using PPC (pay per click traffic) vs SEO (search engine optimization)
  • PPC tactics that the affiliate big dogs use that you may not be aware of yet
  • Comparing the Google Search network vs the Content network

Geordie is one of the most savvy PPC marketers I have come across and it was great to get the PPC tips from him and a wealth of information about getting started as a software promoting affiliate.

Check out the Friday podcast below:

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Note: Revenuewire will hold it’s official launch at Affiliate Summit West in Vegas next week. Geordie and Revenuewire team members will be at the booth in the tradeshow hall.

Also check out:

–> Revenuewire

–> The Revenuewire PPC Blog

Friday Podcast: Social Networks Part 2 – Facebook Marketing – Tips And Strategies

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In this next installment of the Friday Podcast, Jason Bailey AKA Chickenhole discusses marketing strategies on the Facebook social network.

Among our discussion topics:

  • How to get your marketing efforts started on Facebook
  • How to effectively use Facebook Social Ads
  • Facebook Social Ads marketing and pricing strategies
  • Using Facebook’s ‘Walled Garden’ architecture to your advantage
  • The future of Facebook and search engines

That’s just the tip of the iceberg, to find out more, listen to the podcast below.

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***The best part has to be to monster 45-minute final segment of the interview which I’ll be releasing on Monday.

Stay tuned.

Friday Podcast: Social Networks Part 1 – An Insider Look With Jason Bailey AKA “Chickenhole”

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jason bailey chickenholeIn this edition I had a chance to chat with Jason Bailey (right), who’s recently launched his Facebook Application $uperRewards, and he’s also one of the management team at CPA network Millnic Media.

Jason’s previously been very actively marketing on the MySpace social network and has recently focused his attention to the Facebook social network.

Hear his thoughts on how Facebook squares off against MySpace, which are the other social networks you should take note of (and generate income from).

This is part one of a 90 minute interview I conducted with Jason recently.

If you’re already in the social marketing game, this is a session you need to listen to…

[Note: Part 2 will be released tomorrow]

Related post: $uperRewards Facebook monetization application launched

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Friday Podcast: Application Development Tips From Mark Wielgus – 45n5.com

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mark wielgusMark Wielgus, or just “Mark” from 45n5.com (right) is one of those marketers whom you sit up and take notice of.

I found his site when he first launched his eBay-Amazon-Youtube mashup script, which lets you build an affiliate site easily. Mark has already done the API (application programming interface) work for you, so you can skip around the techie aspects and get round to the business of generating affiliate commissions.

He followed that up with his 19pages.com application, which lets you build a niche site easily, and the best thing about it doesn’t require a MySQL connection, so you can transport it from one webhosting account to another easily. If you’re into site development/site flipping, it can be a handy tool to add value to a site (and increase it’s monetization and asking price too).

He’s since gone on to launch his Top100 “make money online” blog rankings (he developed the code) and it’s generated a fair amount of buzz in the internet marketing blogosphere.

So naturally I had to have him on the Friday Podcast to pick his brains about developing software applications to boost your internet marketing efforts and to directly monetize.

We talked about the building blocks of application development, as well as monetizing your application once it’s good to go.

You can hear our thorough discussion (weighing in at more than an hour long) and hear about his latest project ShowYourAdHere.com in the latest edition of the Friday Podcast accessible below:

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Incidentially, Mark is also Blog Captain for the upcoming Affiliate Summit and you can hear about the blog room facilities too.

Bump Your Internet Marketing Expertise With Podcasts

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In addition to producing my own Friday Podcast series, a major source of information for me is listening to audio programs and podcasts.

I probably spend about 1-2 hours each day driving and where I used to listen to music, then later switched to listening to news programs like the BBC, I’ve since switched to listening to podcasts a couple of months ago.

Why listen to podcasts? I personally would absorb more information out of a book, especially since I like to mark them up, but a podcast is a good way to multi-task, especially if you’re short on time and a great way to find something to do while you’re driving, exercising (I’m shooting for at least 2 hours of exercise a week to fight the flab), or while cleaning my desk or doing paperwork.

My personal preference is to go for programs with useful content, although I do like the occasional “talk radio” style podcast with hosts who are doing a “Seinfeld” (ie a podcast about nothing…) but generally that doesn’t take up more than 5% or 10% of my listening time.

If a podcast contains very good information, I’ll make a mental note to go through it again and take down notes.

Here’re some of the podcasts which I listen to and Continue reading →

Friday Podcast: Rachel Honoway On Affiliate Marketing Trends

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On the sidelines of PPC Classroom Live in Vegas last month, I got a chance to talk to affiliate industry veteran Rachel Honoway.

Rachel has been in the industry since 1997, starting as an intern at KowaBunga! Technologies, maker of the MyAffiliateProgram (myAP) affiliate tracking and management platform, and following it’s acquisition by Think Partnershi, was promoted to VP of marketing and client services.

rachel honoway and andrew wee

Most recently, Rachel has taken on the portfolio Vice-President, Marketing at Anik Singal’s Affiliate Classroom.

Besides speaking at numerous tradeshows and seminars, Rachel’s an excellent resource for affiliate management.

I invited Rachel to come on the Friday Podcast and got her thoughts on a number of issues that merchants and affiliate networks would need to factor in their affiliate programs.

Some of the issues we discussed included:

  • Changes in the affiliate marketing industry
  • Key trends to look out for this year, especially in the convergence of affiliate marketing techniques
  • Structuring an affiliate program, especially if deciding to go along the affiliate marketing, pay per lead, revenue share or cost per impression route

Most interesting is Affiliate Classroom’s new ACCertified program which Rachel is spearheading and will see a launch of sorts at the upcoming Affiliate Summit West with the Affiliate Classroom Live workshop on Saturday 23rd February.

The event features affiliate industry veterans like Lisa Riolo,  Heather Paulson, Schaaf Consulting’s Stephanie Harris and Bryan Rhodes, Ned Farra from Zappos and Steven Lerch, Todd Farmer and John Vehlewald of Think Partnership’s KowaBunga! and PrimaryAds Networks.

You can check out the Friday Podcast below:

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To sign up for the free workshop, head over to:

–> Affiliate Classroom Live workshop

If you STILL haven’t got your Affiliate Summit West tickets yet, you should get them now:

–> Affiliate Summit West