I just touched down in Singapore earlier today and although the 14 hour time difference is causing major havoc to my body clock, I figured this is the perfect opportunity to reflect on Affiliate Summit West and the takeaways from having flown 20+ hours around the world to attend.
Thanks to Shawn Collins and Missy Ward who conceptualized Affiliate Summit and have been grown it from strength-to-strength at about 200 participants in the first AS in 2003 till more than 2,000 at the recently concluded ASW.
It was a great opportunity to meet up face-to-face with a number of the online marketers I’d been reading and talking with over the past few months like ShoeMoney, Scott Jangro, Kris Jones, PlanetAndrea, Jon Fisher from WickedFire and Joe Whyte.
Becky “Webmoxy” Ryan was a friendly and intelligent person to talk to (even though I was deep in thought and seemed to have unintentionally ignored her when she called out a few times).
Maura, Robyn, Andrew Wee at the Pepperjam booth
Shoemoney’s assistant Nicole
Webmoxy Becky Ryan
More surprising still was the fact that (more…)
Since it’s launch, Elite Retreat has evoked a firestorm of debate among online marketers.
Attendees from the first ER paid $4,500 per head to attend the exclusive event.
The upcoming second ER to be held on 19 and 20th March in San Francisco is raising some hackles with its $4,950 price tag.
I’ve often heard the question on the forums and a number of Internet Marketers have been asking me this question:
Is it too much?
And often I hear the gripe that (more…)
I’ll be putting up the content from Affiliate Summit West over the next couple of days, but here’s the most important lesson I picked up from the affiliate managers and super affiliates I’ve been talking to.
You don’t already need more content than what you’ve already seen on their blogs and forums, but here’s the difference that makes a difference.
The major obstacle and stumbling block for 99% of online marketers is your mindset.
And it’s not something you can rationalize, but rather an emotional reponse.
Sure, all of us can think we theoretically earn a million dollars a month, but the question is whether you feel you have the ability and are motivated to achieve it.
Jeremy Schoemaker (Shoemoney), Andrew Wee, Jon F (WickedFire)
If you have no expectations about your online earning potential, you’d likely be happy with earning $1.
But from there, whether you hit the $10/day, $100, $1,000 or $10,000 level all depends on the ‘glass ceiling’ you’ve set for yourself.
Internet Marketing is truly a mind game.
Because once you’d set your mind in motion, you will go all out to find the strategies to reach the next level.
Here’s my personal beliefs that will help you reach the next level:
Things never stay the same. Expect change. And deal with it. Whatever doesn’t stop you will only create a barrier of entry for other.
- Problem-centered or Solution-centered
Are you someone who’s apt to complain or get stressed when a problem arises.
If you shift to a solution-oriented approach when something happens and you’re able to deal with it sooner than the others, you’d have a headstart on your competitors.
The first step is to take action, the second is to test everything. Never take anything for granted and you could see increases of 10-20% in your results.
The most important attribute, however, is persistence. If you work at something long enough, you might not get the same results you’re aiming for, but you’d be pretty close.
Tino Buntic, known for his What Do Bloggers Look Like? project, announced his new project, 2000 Bloggers.
Top row: Spot the guy who traded the giant red paperclip for a house?
That’s me in the top row, 2nd from the right.
In Tino’s own words:
There are dozens of social networks that bring the blogosphere together (more…)
It’s about 16 hours before I head off on my long flight to Affiliate Summit West.
I’ve been talking to the WickedFire folks and we’re psyched about meeting up.
I’ve planned out my itinery and will likely be spending more time networking and attending sessions, compared to drinking and clubbing.
There are a number of networking parties including one hosted by oneNetworkDirect and Wynn Las Vegas at Wynns’ TRYST nightclub which features a private lagoon. If there’s one phobia I have, it’s dancing in public.
We’ll see how this pans out.
Besides visiting the exhibit halls, I’m planning to (more…)
I was surfing through Scott Jangro‘s new site, which had metamorphsized from his Affiliate Blog List into the BumpZee Affiliate Marketing community when I came across this ABestWeb Affiliate Marketing forum thread (Affiliate Summit Tips). [Which is a case that social networking sites DO generate a nice bit of traffic].
Here’s the pointers I found useful from the thread and from my experience at other trade shows:
- Before Affiliate Summit West
- Prepare lots of business cards: 500? 1,000? I guess you’d want to give out lots of cards and leverage on the opportunity to network with affiliate managers and fellow affiliates. Want to go off the beaten track? Check out Cost Per News Sam Harrelson’s Business Card Tag Thing.
- Pack Warm Clothing: Especially for those who us coming from Asia, I hear it gets pretty cold in the desert. That being said, I’ve walked around Texas in t-shirt and shorts in the middle of winter.
- Preserve Your Voice: Cough drops, lozenges, whatever it takes to ensure your voice last through the event. Although you’d be talking to a lot of people during the day, I’ve seen footage of people at after hours events which leaves no doubt as to the cause of their hoarse voice (A clue: It doesn’t have to do with talking to hundreds of people during the day.)
- Sleep: From what most seem to be saying, most won’t be sleeping much during ASW. Maybe not even at all. Deals are cut very early (about 4 or 5am seems to be the sweet spot).
- Bring Cash: Anecdotal evidence seems to suggest food around ASW will be prohibitive expensive. Although I’ve been to Vegas previously and had $5.99 prime rib at the Golden Nugget and $0.50 margaritas farther along the Strip. But then, if you’re a prime affiliate, I guess you’d be getting wined and dined not infrequently.
- Loose Change: On a related point, carry lots of small notes. Most service staff expect some sort of tip.
- Empty Luggage: You’d probably be collecting a lot of t-shirts, pens and all sorts of doodads, so I guess there’s a certain logic in coming with at least one empty bag to carry home your booty (Sounds like Halloween for adults, doesn’t it?)
- Comfortable Shoes: Blisters are not fun.
- Getting from the Airport to the Hotels: Cabs cost $20 from the Airport to the Hotels. The shuttles cost around $5.
- Say Hi to Everyone: You’ve come all the way to the summit, say hi to everyone who looks friendly. That quiet guy standing in the corner might be a super affiliate. The affiliate manager at the smaller table might represent an up-and-coming affiliate network. In Vegas speak, spread your bets.
- Buddy Up: Meet up with people whom you’ve corresponded online, split up and cover different sessions if you can. Compare notes later. More importantly, introduce people you’ve met to each other, so you have a common pool of contacts. An exception might be the Shoemoney/Jon F-WickedFire session, I think everyone and his brother will be making a beeline for that.
- Bring Water: I hear water is as scarce in the casinos as it is in the desert (except for the firewater variety). Bring a small bottle, so you can talk even more.
- Measure Time: Time looks like the commodity in shortest supply. It might look like 3 days is a long time, but I’d prioritize the people and booths you’d like to visit first, so it’s mission accomplished. Else you might not be able to spend as much time talking to the people who would’ve given you the most leverage.
- Gum and Breath Mints: The people you’re talking to will be more receptive if they’re conscious as you’re talking to them. Ditto for deoderant.
- Pen and Paper: You might have a PDA photo or a photographic memory, but nothing beats writing stuff down. You might like to note down important facts on the back of someone’s business card for later reference.
- Las Vegas Discount Coupons: Here’s a especially useful tip if you’re coming in a group, there’s a discount coupon over at LasVegasAdvisor.com which contains discount coupons. See: here
Shawn Collins has mentioned that presentations for the various speakers will be made available to attendees. This is subject to the speaker’s consent. [Check out Shawn's sharp looking cards here: Got Your Business Cards for Affiliate Summit?]
Sam Harrelson and partner in crime, Wayne Porter, will be camping out in the Nevada desert (It’s flagged as the Lake Mead Recreation Area, but it still looks like desert on the map). I wonder if they have any wilderness survival tips.
Rumors are that PlanetAndrea will be stalking the showfloor to build the biggest business card collection at ASW. If you see her, hand her a business card.
One last thing I’m wondering (although I’m fairly certain) is that there is Internet access from the ASW exhibit or conference area, so I’ll file blogging reports on-site. Maybe Shawn can shed some light on this.