Speedlinking #4 – Search, Blogging, Affiliate Marketing, Social Traffic

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Here’s a roundup of insightful posts:

  • SEO/SEM

Shoemoney put out a tasty post and buzzed industry contacts with the hypothetical “Would you hire Matt Cutts? If you had to come up with a dollar figure to offer him what would it be? What would his job title and job description be?”

A number of informative and insightful responses from the likes of Kris Jones (CEO PepperJamSearch), Patrick Gavin (CEO Text Link Ads), Greg Hartnett (Best Of The Web), Christine Kim, Rand Fishkin (Owner SEOMOZ), Jason Calacanis (Former CEO Weblogs INC & AOL Exec), Neil Patel – CEO ACS Web Consulting, Danny Sullivan, Aaron Wall – SEOBook

Here’s the link: Would You Hire Matt Cutts?

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  • Blogging

Robyn Tippins looks at the backlash from the bloggers perspective from the proposed acquistion of Performancing’s assets by PayPerPost (as mentioned earlier PerPerPost Acquires Performancing Assets). The PPP and Performancing deal nixed? Good thing or bad thing?

Here’s the link: Pay Per Post and Performancing Deal Nixed
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  • Affiliate Marketing

Has Click Fraud been blown out of proportion? Jon F gives his perspective and gives his fix to the solution. The fact that he filed his post under “Industry Bullshit” will give an indication of his straight up, in your face perspective on the issue. (I’m looking forward to checking out his session together with Shoemoney at Affiliate Summit West)

Here’s the link: Click Fraud – The Overrated Internet Killer

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  • Social Traffic

Social Marketer Michelle MacPhearson is back. Having given birth to a beautiful son, Colum, expect more social traffic tips from Michelle this year. I learned quite a bit from her about social traffic generation last year and will be expecting more good things from her this year.

Here’s the link: 1 Day Old

Killer Blogging App: w.bloggar

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I saw this blogging application mentioned by bigbyte over at the Wicked Fire forum (Easy Blog Updates).

w.bloggar is a desktop-based blog editor which supports an impressive list of blogging platforms including Continue reading →

Internet Aftershocks from the Taiwan Earthquake

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More than a week after the Taiwan earthquake which damaged a number of undersea optic fiber communications cable (see: Taiwan Earthquake Rocks Internet Marketing World), things are still not quite up to speed.

Although there is Internet connectivity in the 99% region, the available bandwidth has been affected. I estimate that in Asia (southwards of Taiwan) are probably at about 60%-80% of the pre-earthquake levels. I suspect the Internet Service Providers might be metering the bandwidth and skewing more resources towards corporates.

Although I have both cable modem and DSL connections, I’m finding that hosted applications Continue reading →

Riding on Free Backlinks (and Monetizing It)

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I was looking through the comments for the previous post, and Char gave an example of her permalink structure, citing “domainname (dot) com / postname”.

For the record, domainname (dot) com is an actual domain. And it has a decent PR6, Alexa 153,000.

Imagine 500 bloggers or content publishers citing that example and reproducing the link  on their site every month…

That would add up to a significant number of backlinks would it?

And by extension, you can leverage on your Google PR by pointing at your other domains, or selling text or banner links through PlanetAndrea’s banner/text brokering services.

Sounds compelling, doesn’t it?

Blog Permalink Structure Optimization and Bringing Hordes of Traffic Over

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I’m don’t go out of my way to do a lot of SEO, though I follow some basics such as having keywords in my URL.

It was a little shocking to find that my blog permalink structure was organized along the lines of /post ID/post title, resulting in URLs like www.WhoIsAndrewWee.com/214/meme-update.html.

Having the post ID (the numerical post identifier) has zero SEO value, so I changed it to /post category/post title, so it’d display as www.WhoIsAndrewWee.com/traffic-generation/content-based-posting.html.

Assuming your categories are optimized for appropriate keywords, the search engines will send you more targeted traffic.

One important caveat Continue reading →

Anatomy of A Successful Affiliate Marketing Campaign

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Whether you’re focus on a pay per sale (like Clickbank) or pay per lead affiliate campaign (like Azoogle), the system is pretty much the same.

And if you’re using a system (with formalized processes), you’re much more likely to succeed.

Every campaign will be different and things may not go the way you’ve planned, even if you’ve adopted the best practises from an affiliate marketing system, whether it’s from a super affiliate like Ewen Chia or Ros Gardner or a system like Affiliate Project X.

Nothing quite beats having hands-on experience though because real world experience is the ‘bridge’ between what you read about, and the actual affiliate commissions you will earn.

There are a number of Continue reading →