The “4 Hour Workweek” is a popular time management/motivational/personal development book by author Tim Ferriss which advocates many of the principles in Thomas Friedman’s “The World Is Flat”.
Using the power of outsourcing and delegating, and creating a system/framework to better run your business and personal life, the ultimate goal of the 4 hour workweek is to work just 4 hours a week.
Top affiliate Jeremy Palmer had written that he had been Continue reading
In the past year, I’ve had the opportunity to talk to 3 top PPC (pay-per-click) affiliate marketers. More than that, I’ve had the opportunity to gain insight into how they operate their businesses as well as set up and fine tune their PPC campaigns.
Although I shouldn’t have been that surprised, still it’s quite amazing how different their approaches are from each other. Which goes to show that there are multiple avenues to achieve your goals with PPC and affiliate marketing.
Note: I’ll be painting in broad strokes here, so expect some generalizations.
(left-to-right) Jeremy Palmer, Amit Mehta, John Hasson
Jeremy Palmer is a name that comes up often, especially if you’re a Commission Junction (CJ) affiliate or if you attend the Affiliate Summit. I’ve found that Jeremy and I use a similar approach in looking at offline research avenues, including books, magazines and reports to research niches, and develop deep, content rich sites.
Given his experience as a web developer, I guess it’s not surprising that he tends to build sites from the ground up. Also, having presented and watched his Black Ink project unfold, I’ve seen how Jeremy uses a systematic approach to building his campaigns.
You can check out Jeremy’s appearance on the Friday Podcast.
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Amit Mehta has spoken at the past 3 Affiliate Summits, and given his background Continue reading
Amit Mehta who speaks regularly at events like the Affiliate Summit is a true internet success story.
Starting out $20,000 in consumer debt a couple of years ago, he stumbled upon affiliate marketing and later PPC and owns a 7-figure-a-year business today.
On the Friday Podcast, Amit shared:
Amit delivered a ton of content on this call.
Check out his blog: Super Affiliate Mindset
Just released: PPC Classroom 2.0 (product review)
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Longevity is the name of the game if you want to be in business on the internet for the long term. With that, scraped content affiliate sites, blogs republishing RSS feeds verbatim, mashups recycling content from Wikipedia, can expect short term traffic, but seriously, who is going to go back to one of these sites?
It’s important to look at long-term strategies to get your business on a solid foundation. That is, if you don’t want to find yourself scrambling from one rock to another, as your “empire” sinks into the sand.
Let’s look at some ways to build up personal credibility, especially in the vastness of cyberspace, where a billion websites are calling out for attention.
Here are some essentials that every website should possess:
At the least, you need an “About” or “About Me”, “About Us” or “About Andrew” / “About (insert your name)”. And having text like “This is an example of a WordPress Page” doesn’t count either.
People want to read and possibly do business with people they know. And “knowing” goes beyond a run-of-the-mill “XYZ Inc is a leading Fortune 500, Inc Hot 100 Tech Startup”.
Pfft. These awards carry some weight, but if you take a second to think about some of the leading tech companies like Dell, Apple, Microsoft, the names Bill Gates, Michael Dell, Steve Jobs come to mind. Personalization if not just a “strategy”, it should be the cornerstone of your success if you want to succeed online.
Going beyond a mention of yourself the person, going a little deeper to Continue reading
As top affiliate marketer Jeremy Palmer’s Black Ink Project moves into week 3, there’ve been a number of great guests who’ve presented and will be presented in the series.
First off, the site has undergone a design revamp:
Looking very sharp.
Yesterday (Monday), my buddy Amit Mehta presented his series of Pay-Per-Click strategies – the slides and recorded presentation are available for download.
Today, SEO specialist Aaron Wall will be presenting SEO and linking strategies.
It looks like the Black Ink Project will get many new affiliates off to a flying start.
On Friday, I’ll be presenting a session on social marketing strategies and building your online brand.
If you don’t already have access to this quality training, you should register at:
…when it’s abused by uninformed marketers.
Here’s a tip: If you’re recruiting partners for a product launch, or you want to invite me to join your affiliate program, you just want to ask for help in marketing and promotion. That’s not a “joint venture”.
A joint venture is where 2 individuals or business entities are going to a deeper level of cooperation and collaboration – a prime example is my buddies Amit Mehta and Zac Johnson‘s newly-launched Magnetic Poetry Facebook Application.
There’s joint sharing and investment in product development and marketing, the partners might even form a new business entity to manage the business.
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On the other hand, if you’re looking for affiliates, you’re recruiting affiliates.
If you drop the term “joint venture” and misuse it, you lose a number of points right off the bat.
If in doubt, check out the Wikipedia definition of “joint venture“