Tag Archives: friday podcast

Web 2.0 Is A Dirty Word…

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Or should that be “Words”?

However, you cut it and define it, there’re marketers out there who do their best to make use of Twitter, Squidoo, Hubpages, MySpace, Facebook, Tumblr, Flickr, Metacafe, Youtube, Revver, forums and other social networking site (of the “Web 2.0” ilk) to generate adsense or affiliate income.

Some of them are spectacularly successful, while others just flame up and die, and have their accounts deleted en-masse.

So is Web 2.0 a “dead” technology for marketers?

Are Web 2.0 site destined to become a dead graveyard populated by “internet polluters“?

I don’t think so.

This issue came up during the taping of a Friday Podcast session with Affiliate Classroom’s Marketing VP and affiliate marketing industry veteran Rachel Honoway.

I was pretty impressed that Web 2.0-based affiliates ranked alongside SEO, PPC, Coupon, shopping comparison and other types of profiled affiliates in Affiliate Classroom’s new AC Certified program for Affiliate Managers.

If you recall, Jim Kukral presented a session on “Bloggers as the Next Generation of Super Affiliates” at Affiliate Summit West 2007.

And it’s great to see these new generation of affiliate marketers being profiled in the new program, and even better, there’re tips for new and experienced affiliate managers to reach out to these marketers.

But back to “Web 2.0” for a second.

If you’ve been reading this blog over the last couple of weeks, you’d pick up the thread that this Continue reading →

Friday Podcast: “So You Want To Be An Internet Business Consultant?”…Featuring Robyn Tippins

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robyn tippinsRobyn Tippins who was formerly Yahoo! MyBlogLog community manager and now Yahoo! program manager for developer experience, happens to own two successful blogs, SleepyBlogger and GamingAndTech.

I’m not sure how long I’ve known Robyn, but I know it’s probably about 2.5 to 3 years.

I first got to know her through my blogging efforts and later she invited me to join the MyBlogLog Advisory Group.

I don’t think a whole lot of people are aware that Robyn racked up about $200,000 in consulting fees in the year before joining Yahoo! and relocated from Virginia to California to take up the position.

During the Friday Podcast, I found out how Robyn got started (generating $30,000 a month from a single physical product), how she branched into consulting, including taking on projects for some of the biggest companies out there, and how someone aspiring to enter the business/web consulting field can get started.

As always, there’re lots of gems in this one.

Check it out:

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MyBlogLog API To Open The Door To Social Network Spamming?

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Just thinking aloud…

I was looking at MyBlogLog product manager Ian Kennedy’s post on the recently launched MyBlogLog API.

[also contains video and links to the tech specs of the API].

One feature of the API is that it is “the only API that I know of that allows you to look-up a person’s identifier across social networks”

Does that mean a spam marketer using the MBL API can scrape all your social network IDs and populate your twitter streams, MyBlogLog message feed, and spam comment on your Flickr photos and blogs?

If the process can be automated, or the captchas can be overcome fairly easily (I’ve heard of a number of programmers who’ve been able to optimize OCR algorithmns on even massively distorted captchas…)

So if the spam barrage hits you on your web 2.0 accounts,

That would be pretty terrible, unless there’s a verification process involved in authenticating the ID of the person initiating the search…

So let’s keep our fingers crossed that enough safeguard are put into place, so that email “mass marketing” doesn’t become “web 2.0 mass marketing”….

For more on permission marketing, check out the Friday Podcast featuring Aweber education marketing manager Justin Premick.

Friday Podcast: Email Marketing Tips With The Aweber Autoresponder

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For most marketers out there, autoresponder services like Aweber are a blackbox…most people will have a vague notion that email autoresponders are accessed via your web browser, you get some HTML code and place an opt-in form on your website or blog, people submit their name and email address, it appears in the autoresponder database, and you send them email, and sales comes flooding in…simple right?

Oh and they help negotiate with ISPs to ensure your email is delivered, and rotate IPs on their email servers, so it doesn’t get tagged as a “bad” IP.

Actually there’s much more than that, and Aweber’s education marketing manager Justin Premick gave an insiders view of the inner workings of Aweber.

More importantly, we discussed:

  • The relationship marketing principles involved in maintaining a successful email marketing list
  • Companies which are already successfully using email in their marketing efforts
  • Resources to help you bring your email campaigns to the next level
  • Tips for affiliate marketers incorporating email into their existing PPC and SEO campaigns
  • And we also unearthed a tip which could help you massively increase your results from promoting CPA affiliate offers…

It all happens here at the Friday Podcast.

Check out the audio interview below:

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References:

Aweber autoresponder service

Brian Clark CopyBlogger blog

Spam Resource

Google Sender Reputation white paper

Friday Podcast: Facebook Application Monetization – A View From The Inside…

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facebook developers garageThis past Wednesday I joined a number of Facebook Application developers and sponsors on a “Marketing and Monetization of Facebook Applications: Hype or Goldmine?” at the second Singapore Facebook Developers Garage organized by the Entrepreneur 27 Singapore and Singapore PHP users group.

The panelists included:

  • Bernard Leong (Thymos Capital partner, and session moderator)
  • Leonard Lin (TYLER Projects managing partner – developer of Facebook application BattleStations!)
  • Kien Lee (Senatus founder – an investment holding company which owns more than 100 Facebook applications)
  • and myself (through my work on the $uperRewards monetization system for Facebook applications)

facebook application monetization panel

Facebook Application Monetization Panel: Leonard Lin, myself, Bernard Leong, Kien Lee

I had my MP3 recorder capture most of our panel discussion and you can access the recording below.

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For more coverage, check out:

Friday Podcast: “Rachel Rofe Exposed…”

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rachel rofeIf you haven’t had a chance to read my post “Watch Out For Rachel Rofe”

You’ll want to read that and come back to catch my Friday Interview with her.

She’s not only one of the most knowledgeable SEO and analytics-based marketers I know, she’s someone you want to keep an eye out for.

In this interview, I squeeze the truth out of her, as she reveals…

  • How she started out as a spammer, earning $500-800 a day as a newbie
  • How she’s moved on to building real businesses, one of which is projected to reach $1m in value by Feb 2009
  • The strategies she uses to employ her goals, and how she builds her network
  • If you’re wondering about her “Internet Marketing Party Girl” moniker, I’d like to think I played a small part in that too.

She’s appeared on the cover of Woman’s World which is more popular than Rolling Stone, The New Yorker, and Forbes.

I don’t think she’s publicly talked about some of the stuff covered in the Friday Podcast, so you’d want to check it out below…

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