Tag Archives: affiliate marketing

Monetizing Facebook Applications – An Insider’s Look

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jason bailey chickenholeIf you’ve wondered how Facebook Applications can be effectively monetized, one of the players in the market is Jason Bailey AKA Chickenhole (right).

Jason’s one of the super affiliates that I’ve learned a number of techniques from and he’s also one of the partners at CPA network Millnic Media.

I had a chance to talk to Jason and he’s mentioned that he’s spending lots of time monetizing the Facebook social network through the applications.

If you’re still wondering about the financial viability of developing a Facebook App, Jason talks about how a particular app generated $1 MILLION in a week (did I get your attention?), and how the arbitrage mechanics work on Facebook.

In fact, to get an insight, you might want to check out the presentation he gave at a Facebook Developer’s Garage in Vancouver last October.

Check these videos out:


As a bonus and if you’re new to CPA marketing, Jason also explains the mechanics of how zip/email submits Continue reading →

Friday Podcast: Rachel Honoway On Affiliate Marketing Trends

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On the sidelines of PPC Classroom Live in Vegas last month, I got a chance to talk to affiliate industry veteran Rachel Honoway.

Rachel has been in the industry since 1997, starting as an intern at KowaBunga! Technologies, maker of the MyAffiliateProgram (myAP) affiliate tracking and management platform, and following it’s acquisition by Think Partnershi, was promoted to VP of marketing and client services.

rachel honoway and andrew wee

Most recently, Rachel has taken on the portfolio Vice-President, Marketing at Anik Singal’s Affiliate Classroom.

Besides speaking at numerous tradeshows and seminars, Rachel’s an excellent resource for affiliate management.

I invited Rachel to come on the Friday Podcast and got her thoughts on a number of issues that merchants and affiliate networks would need to factor in their affiliate programs.

Some of the issues we discussed included:

  • Changes in the affiliate marketing industry
  • Key trends to look out for this year, especially in the convergence of affiliate marketing techniques
  • Structuring an affiliate program, especially if deciding to go along the affiliate marketing, pay per lead, revenue share or cost per impression route

Most interesting is Affiliate Classroom’s new ACCertified program which Rachel is spearheading and will see a launch of sorts at the upcoming Affiliate Summit West with the Affiliate Classroom Live workshop on Saturday 23rd February.

The event features affiliate industry veterans like Lisa Riolo,  Heather Paulson, Schaaf Consulting’s Stephanie Harris and Bryan Rhodes, Ned Farra from Zappos and Steven Lerch, Todd Farmer and John Vehlewald of Think Partnership’s KowaBunga! and PrimaryAds Networks.

You can check out the Friday Podcast below:

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To sign up for the free workshop, head over to:

–> Affiliate Classroom Live workshop

If you STILL haven’t got your Affiliate Summit West tickets yet, you should get them now:

–> Affiliate Summit West

Affiliate Summit West 2008: Where Is Andrew Wee?

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Thank you for your emails, following the last Friday Podcast with Affiliate Summit co-founder Shawn Collins, I’ve been asked where I’ll be during Affiliate Summit (and maybe more importantly where the hot parties are at…).

I’ve created a temporary page listing my schedule (which will change over time) and the summit highlights.

You can take a look at:

–> Andrew Wee’s Affiliate Summit West schedule

Going by the last summit I attended, I met Scott Jangro and Geordie Carswell just once during the entire 3 days.

I hung out mostly with the WickedFire affiliate marketing forum folks.

You will meet so many people at one point that it will seem like a blur and it’s only after going through the business cards that you’ll recall who you met.

So if you would like to meet and talk to someone during the summit, it’d be a good idea to either:

  • Private message them on their Facebook profile
  • Contact them using the contact form on their blog
  • Attend the session they’ll be speaking at.
  • Head to one of the smaller events like Affiliate Classroom Live, Gospel Brunch, the Affiliate Dinner
  • Arrange to meet at one of the parties and try to find each other from the hundreds of people there…

Else, it could be a hit-and-miss affair, especially with more than 2,500 people registered for the event.

Forewarned is forearmed…

Friday Podcast: How Affiliate Summit West Can Bring Your Business To The Next Level

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This week I had an opportunity to discuss the power of networking at live events with Affiliate Summit co-founder Shawn Collins.

shawn collins and jack collins

Shawn Collins (left) with new Affiliate Summit intern Jack Collins

Shawn is one of the most experienced and friendliest contacts I have made since getting involved in affiliate marketing and I appreciate the fact that he’s a friend whom I consult over IM and through the email.

It was great to hear how Shawn got started in affiliate marketing in 1997 as an affiliate for Amazon, and how he’s progressed to founding the Affiliate Summit seminar/tradeshow with Missy Ward, manages the Affiliate Tip blog, Authored “Successful Affiliate Marketing for Merchants”, his annual AffStat report, the weekly Affiliate Thing weekly podcast co-hosted with Revenue magazine editor Lisa Picarille, an Affiliate Manager forum and probably 100 other projects, including one which will be launched soon.

Here’re some of the topics we discussed:

  • How to get value out of attending seminars and events (as opposed to staying home and reading blogs and forums)
  • Important things you should do BEFORE and AFTER attending an event
  • How to catch all the conferences free
  • How to gain an unfair networking advantage at ASW
  • How to get free consulting from industry veterans and experts at the event

The podcast can be accessed below:

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46 mins 36 secs : 22 mb

Affiliate Summit West is from Feb 24-26 at the Rio Hotel in Las Vegas. Last year the tickets ran out and scalpers were having a field day on eBay.

And Shawn has given a special Affiliate Summit coupon code for my blog readers “ANDREW10” which will give you a 10% discount off your tickets.

Here’s the registration link: Affiliate Summit West.

Get your tickets early to avoid disappointment, and if you’re headed for ASW, I look forward to seeing you there.

Is The New Pepperjam Network Right For You?

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You’ve probably seen quite a bit of coverage for the newly launched Pepperjam Network (PJN for short) a new affiliate /CPA network launched by Pepperjam, a full service internet marketing agency.

Will you bring your affiliate income to the next level by promoting PJN affiliate programs?

pepperjam network

More on that shortly, but rather than repeat the information that other bloggers have highlighted, you can read write-ups and view videos at:

Having been an early tester for PJN since its beta stage, I’ve seen the fledgling network (with a great pedigree) go through its early development stages, but the questions for most affiliates is: Does it deliver on it’s promise of an “Affiliate Marketing 2.0” network?

With about 100 merchants under its belt and have recruited a number of star Super Affiliates to promote its programs, Pepperjam will be focusing on building up its merchant and affiliate support and promotion efforts in the coming months. You can likewise expect to see an impressive booth at the Affiliate Summit West next month.

I’ve spoken to Pepperjam Affiliate Marketing Director Robyn Jones a number of times about the affiliate programs they’ve managed and you can see many of these programs, previously listed at Commission Junction and the other major networks now offered on PJN.

I have faced a number of issues with affiliate cookies not lodging correctly on some of the major networks (with sometimes less than enthusiastic support in pursuing these lost sales), and PJN’s affiliated-focused approach means that you have a higher chance of ensuring that your marketing efforts are accurately compensated. (eg. less “lost” sales).

The panel to search for merchant programs and get affiliate links is similar to other tier-1 affiliate networks, as is the ability to tag Sub IDs to your links for better tracking.

I believe the design of the program has a lot to do with Pepperjam head honcho’s experience as a PPC marketer and incorporates a number of PPC-friendly tracking and analytics features.

One of the interesting features of PJN is Continue reading →

Friday Podcast: 3 CPA Niches Going Gangbusters In January 2008

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NeverBlueAds Samantha BrachatBreaking with the format you’ve been used to, on this week’s edition of the Friday Podcast, I had a guest, NeverBlueAds Lead Affiliate Representative, Samantha Brachat, who shared three niches super affiliate marketers should be taking a lot at, especially with the element of seasonality playing into them.

Sam covers topics like:

  • How to select which affiliate/CPA offer to promote, especially if there might be 10 or 15 in the same vertical
  • Demographic and conversion data for the offers she mentions on the call
  • How to get great value of the your relationship with your affiliate manager

If you’re new or already working with a CPA/affiliate network, you’ll pick up great tips from this episode.

Check out:

–> NeverBlueAds CPA Affiliate Network

The audio recording is accessible below:

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32 Mins | 7 MB