One of the standout sessions from Affiliate Summit West 2008 was the video marketing panel comprising AskTheBuilder’s Tim Carter, Wine Library TV’s Gary Vaynerchuk, Metacafe’s Brian McCarthy and Buy.com’s Melissa Salas moderating.
Buy.com’s director of affiliate marketing Melissa Salas
This year’s session similarly featured Continue reading
Shawn Collins and Missy Ward have consistently put on a great Affiliate Summit since I first started going to them in 2006. This year was no different and if you’re an affiliate, consultant or network, the show serves as a great opportunity to network and get a pulse on the trends in the industry.
It was worth the 20 hour plane ride each way, and despite the somewhat hefty tax expense, the benefits far outweighed the time and resources to get there.
This is a first in a series of posts, more to come.
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Pre-Affiliate Summit
Getting to the summit is a good idea, especially with some flights being delayed and having a chance to do some chillaxing before the event. I did some shopping at the premium outlets outlet mall and met up that night with Kim Rowley and Jon Levine.
At most conferences and seminars, I usually learn more from talking to other affiliates about their sites and projects, compared to the formal sessions (unless it’s a brand new area/topic for me).
So we went for drinks and it was interesting to hear about how the program that Jon is managing was put together.
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Day 1: Sun 11 Jan
I was pleasantly suprised outside the conference rooms by Shawn Collins who danced a welcome jig:
I’d post a video, but the group we were Continue reading
The recent Affiliate Summit West marked the launch of the Offeratti affiliate network founded by affiliate veteran Jim Lillig.
I spoke to Jim at the sidelines of the affiliate summit, where Jim talked about:
Check out the podcast below:
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I’m in the PPC Super Affiliate session comprising Amit Mehta, Colin McDougall, Ros Gardner on the panel and Anik Singal moderating.
From the sessions I’ve attended and attendees I’ve spoken to, there seems to be a sizable contingent of new affiliate marketers (with less than a year’s experience) attending the show.
If you’re in this group, here’re my tips for getting the value after the show.
Most importantly, have fun while you’re at it.
I spoke to Amazon Product Manager Zahid Khan at their booth in the halls at the sidelines of Affiliate Summit West.
Internet marketer Steve Schaffer who was also at the booth mentioned that Amazon’s lack of analytics was hampering the efforts of affiliates.
Amazon affiliates will realized that tracking is limited to a maximum of 200 tracking IDs (which need to be created through the affiliate panel), preventing the insertion of tracking IDs.
PPC affiliates or other affiliates which dynanimically insert tracking data within the Sub ID field will find their marketing efforts seriously hampered by this.
The feedback from Zahid was that “affiliates have not requested this”.
What?
I’m not sure if Amazon is seriously listening to this, but I don’t think they are actively soliciting affiliate feedback to enhance their systems. The end result is that a growth in affiliate revenue will benefit the company.
Routinely conducting affiliate polls or focused interviews would seem to Continue reading
I invited John Hasson on the Friday Podcast to share some tips about his PPC campaigns.
From his previous appearance on the series, you’d have heard about how he extensively uses automation in his PPC campaigns. Together with outsourcing business tasks, John has given his affiliate marketing business more room to grow.
During our discussion, John mentioned:
Check out the podcast below:
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Links: