I saw this at Darren Rowse’s Seeing Out the Year as Spiderman.

And took the test. Here’s how it came out:

And taking the supervillain (more…)

• everything else
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Every week, yet another journalist or online marketer predicts the Death of Blogging. Ironicially, sometimes these ‘predictions’ are made by bloggers.

Far from dying, there’s a resurgence in blogging, judging by the flow of private equity and growth of blog networks.

Just look at the nearly 1,200 submissions for the Round 5 submissions for the 9rules Blog Network or check the stats at the Blog Network List. Darren Rowse’s b5media blog network got a nice chunk of capital funding too.

2007 will see a further evolution of blogging as we know it.

Perhaps ‘blogging’ (a truncation of weblog) may evolve as a term to fully encompass what it represents.

Here’re 4 trends I see this year.

• Offline to Online Content Migration

Even without Amazon and Google’s efforts to digitize content for the Internet, a multitude of content publishers (more…)

• blogging
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I was checking out community members who’d visited my blog over at MyBlogLog and checked out fellow Singapore Leonard Chen’s blog, especially his entry: Here comes the Affiliate Blog list.

It looks like Scott Jango might be on to starting something viral with his post: Have You Got An Affiliate Marketing Blog?

As you’re expect, the big guns of Affiliate Marketing: Ros Gardner, Shoemoney, Linda Buquet, Shawn Collins, Kris Jones, are already on the list, though I’d expect it’s just a matter of time before the likes of Ewen Chia, PlanetAndrea and Jon F appear too.

(more…)

• affiliate marketing
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You’ve heard the axiom that it takes 7 exposures to establish trust and credibility before your prospect makes a buying decision.

Eg. A person sees a mention for a new beverage (eg. a horseradish-flavoured soda) on a website, sees a celebrity endorsement, receives a flyer in the mail, on 7 occasions before they buy it to try it out.

On the Internet, however, I feel it’s probably closer to 5 exposures before trust is established. Perhaps it’s due to the instant gratification, instant exposure and immediate deliverability nature of the medium that lends itself to this.

(more…)

• social traffic
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Keywords are essential for all aspects of online marketing.

• If you’re a blogger, you want to optimize your post titles and/or categories to include keywords so you can be found easily.

• If you’re an affiliate marketer, the optimal keywords will help you target your paid ad to a searcher’s preferences.

• If you’re an Internet surfer, type the right keywords into the search engine will ensure that you will find relevant information.

• If you’re a product creator, you might like to create niche websites based around high value keywords.

A whole industry has sprung up around providing these keywords.

You have expensive software, with costs running into the hundreds as a norm, rather than an exception.

You have web-based services providing keywords for a monthly subscription.

But how would you like to harvest keywords in your sleep? (more…)

• Internet Marketing
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This news kind of blew me away when I read it.

Fresh in my inbox, advertising marketplace PayPerPost announced it has “signed a Letter of Intent to acquire select assets of Performancing LLC, operator of Performancing.com”

Although the acquisition cost was not mentioned, PayPerPost will gain blogging-related technologies such as Performancing Metrics, a free blog analytics service, and Performancing Exchange, an online “classifieds” for bloggers. (more…)

• blogging
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